Welcome to Crystal W Design

Wallpaper + Surface Pattern Design Licensing

profile, picture, artist, crystal walen

Hello! I’m Crystal

My journey as a designer has never been just about art. It’s about creating a life that I love, a dream career, and connecting with family from the coast to the mountains.

My art style is known for hand-painted watercolor florals, vintage, soft texture, delicate details, and selective trend.

My best-selling artwork is informed by extensive industry experience in print and pattern, for home decor, fashion, and stationery for sales-driven products sold at national retailers.

I partner with brands to create meaningful partnerships and blend expertise with handcrafted art for relevant yet unique prints that make products stand out.

Wallpaper Collections

Surface Pattern Design Licensing

information + inquiry form

Design Collections

Browse art licensing portfolios and guide to fabric, wallpaper and home decor

There is a serendipitous nature that comes through

handmade art and  design.

I often find myself getting lost in another world while hand-painting watercolors

Browse Collections


Frequently Asked Questions

  • Typically, you will fill out a licensing form to start a conversation.

    1. We confirm your inquiry details,

    2. Send a price for the license

    3. If you decide to move forward with a license, a contract and invoice is sent.

    4. Once those are reviewed and paid, the files are delivered.

    Usually, there no concerns or questions about file type or otherwise, but if any question arises we are available to troubleshoot at any step along the way.

  • The primary types of licenses provided are rights to use the designs for finite, limited licensing terms, The following is a brief description of each type of license offered.

    Non exclusive is the least expensive. It’s for artwork that elevates a product without concern about competitors having the same design.

    Exclusive is twice as expensive as a non exclusive and offers category specific product license that allows only your organization to have the design during your license term.

    For example, if you make kids clothing, and would like an exclusive license, no other kids clothing maker can have the design while you have an active license.

    Custom/Commission is to explore a commission to create a new design. This option tends to be more costly than the previous options but it always depends on what the project requires. I price accordingly to how much work I would be required to do.

    I usually do not offer buyouts of my work but it depends on the project.

  • My file types are flexible so I can offer all file types regardless.

    They originate in high resolution 300 DPI seamless repeat format, and available as jpg, .png, Indexed GIF, and vector.

    Because of my expertise across design programs I can adapt artwork to a variety of file types even watercolor to vector without lost quality of what makes the art special.

    Most licensing partners who request an editable or vector file, require a need to manage colors for production and file types I do enable color management for production either in vector for raster format.

    Otherwise, I don’t usually offer files with editing capabilities unless I’ve agreed to offer a buyout.

  • I am available to partner with product companies, manufacturers, makers and other parties in need of a designer with industry expertise.

    • My art has brought in over 10 million dollars of revenue over the last decade for my licensing partners

    • POD ranking artist for the last decade (read more)

    • Textile Design Degree from RISD

    • 20+ years of textile and surface pattern design industry expertise

    • Concept to production translation and comprehension

    • 20 years of product design

    • 10 years licensing artwork

    • Copyrighted artwork

    • Recognizable style

    • Handcrafted expertise

    • Design program mastery

    • Seamless Patterns Comrehension

    • Manufacturing printing fabrications background

    • A philosophy that concept informs design


How to sell on Spoonflower, the basics

A lot of people have asked me how to sell on Spoonflower, so I laid out the basic steps to getting started in a blog post written in 2019. Since then, it’s still mostly the same. These guidelines help to inform a strategy to make sales on Spoonflower and beyond.

How to sell on Spoonflower, Designers guide, watercolor paintings