Crystal W Design
Floral Wallpaper, fabrics and art
Since 2015
Hello!
I am Crystal, founder of Crystal W Design, a design brand specializing in nature-inspired floral wallpaper, fabrics, and hand-painted art. Featuring painterly patterns for surface design. I’ve always been drawn to finding a relationship with fine art and design so I love handmade art with delicate layers, inherent irregularities, and imperfections that define my signature style for floral art, botanicals, and whimsical themes.
Beginning a journey as an independent artist in 2015, I leveraged my professional design experience to use in my art licensing business. At that time, I licensed artwork to collaborators and continued my former design job on a freelance basis.
Since then, I have experimented with lots of partnerships and now I have opened a shop to sell curated products with my designs. I am thrilled with how it’s unfolding already and excited to see this business grow the same way that I grew my art licensing business.
To my artist friends,
Post-pandemic, in the artist community, aspiring artists became a target audience heavily marketed to, to sell information products on how to build and thrive as an artist. Monetizing my experience never felt like the right choice for me.
You don't need to spend lots of money to learn because true learning happens in practice. I have a college degree, but I always wanted a creative-based business even before that so just because I went to college doesn’t mean you have to.
I strongly believe that however you put the time in, the proof is in the practice. Some designers and artists are self-made, but however you cut it, whether you come in as a professional designer or are just starting from scratch, practice and commitment is what matters most.
Getting a college degree is still an excellent choice that opens a lot of doors for aspiring designers and there are independent designers who like myself came from a professional path with a degree to find themselves as independent designers.
If you want to be an artist, BE AN ARTIST, you don't need anyones permission, blessing, formula or system to thrive, you need to just start and allow yourself the grace to fail and make mistakes so that you can move on to your victories, big and small. PRACTICE, PRACTICE, PRACTICE. Your ideas are your power. SMALL investments of time, and energy, will show you what works FOR YOU.
Past Print Features
Past Swimwear Features + Collabs
Past Nursery Features + Collabs
Past Orange Fruit Design Features + Collabs
Past Wallpaper Features + Collabs
Past Festive Features + Collabs
Handmade art and design
have soul and softness. I get lost in another world in painting.
Color is a design language; it’s a mood; it speaks in other ways, and florals are a muse, their fleeting beauty and essence captured.
Frequently Asked Questions
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Typically, you will fill out a licensing form to start a conversation.
1. We confirm your inquiry details,
2. Send a price for the license
3. If you decide to move forward with a license, a contract and invoice is sent.
4. Once those are reviewed and paid, the files are delivered.
Usually, there no concerns or questions about file type or otherwise, but if any question arises we are available to troubleshoot at any step along the way.
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The primary types of licenses provided are rights to use the designs for finite, limited licensing terms, The following is a brief description of each type of license offered.
Non exclusive is the least expensive. It’s for artwork that elevates a product without concern about competitors having the same design.
Exclusive is twice as expensive as a non exclusive and offers category specific product license that allows only your organization to have the design during your license term.
For example, if you make kids clothing, and would like an exclusive license, no other kids clothing maker can have the design while you have an active license.
Custom/Commission is to explore a commission to create a new design. This option tends to be more costly than the previous options but it always depends on what the project requires. I price accordingly to how much work I would be required to do.
I usually do not offer buyouts of my work but it depends on the project.
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My file types are flexible so I can offer all file types regardless.
They originate in high resolution 300 DPI seamless repeat format, and available as jpg, .png, Indexed GIF, and vector.
Because of my expertise across design programs I can adapt artwork to a variety of file types even watercolor to vector without lost quality of what makes the art special.
Most licensing partners who request an editable or vector file, require a need to manage colors for production and file types I do enable color management for production either in vector for raster format.
Otherwise, I don’t usually offer files with editing capabilities unless I’ve agreed to offer a buyout.
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I am available to partner with product companies, manufacturers, makers and other parties in need of a designer with industry expertise.
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6 figure revenue from design practice exclusively
POD ranking artist for the last decade (read more)
Textile Design Degree from RISD
20+ years of textile and surface pattern design industry expertise
Concept to production translation and comprehension
20 years of product design
10 years licensing artwork
Copyrighted artwork
Recognizable style
Handcrafted expertise
Design program mastery
Seamless Patterns Comrehension
Manufacturing printing fabrications background
A philosophy that concept informs design
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Is it possible to customize a design found on Spoonflower?
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Do you sell your patterns?
Yes, I license designs to small businesses that print in the USA. To discuss your printing needs, fill out my licensing form.
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Can I create and sell products using your fabrics?
Yes! I appreciate if you tag me :) #crystalwdesign
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Can I create and sell digital downloads with your design files?
No
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Can I get an Illustrator vector or layered Photoshop file?
For an additional fee, I can convert a file into vector format for a license. Typically, I don’t offer vector or layered art.
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Can I use a design exclusively?
It depends. Published designs are not, but a new color option can be exclusive
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Why was my item reported for infringement?
If I didn’t issue a license for the art, that is why.
Read more about copyright and counterfeits
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