While I was away
Career autonomy was always important, and it has been just that.
High performance is how I was effective
While I was “away” over the last few years, my journey as an independent artist had a parallel journey of grief work. The arrival of my daughter amplified the loss of my mom. Before motherhood, I shared freely, but as a new mother, I didn’t know how to share and have privacy.
Marketing Ownership
One of my biggest pain points over the last few years, aside from new motherhood, was a missing sustainable marketing system. Marketing was never my strength, like design is, but worse, I wasn’t commanding marketing at all. That was magnified at a time when I was least capable of addressing it.
Marketing has only become more of a factor for sales in a crowded market. Not having to “sell” and just be a designer I miss from days as an in house designer.
I had worked with various marketing professionals and put the pieces together. How I thought about marketing had a shift, in a reintroduction kind of way. I haven’t been sharing my story, my industry expertise and there is plenty to share on that matter. Despite all the “tools” for sale on the internet from digital marketing to e-courses there are no true substitutions for honing craft that feels true for myself and it feels relevant for these times.